How I Got Started: Zoë May’s La Tasha Buchheit
Tribal print bloomers adorned with lace, tassels and pom poms? Sign. Us. Up.
La Tasha Buchheit is the brains behind Zoë May, the cutest children’s clothing line you ever did see. The beautiful boho-chic rompers, tunics, sweaters, and more pay special attention to the details from fashion-forward cuts to intricate accents (hello, lace doilies and vintage prints).
“Zoë May was created to give little ones wings to express themselves through their style,” says La Tasha, a Southern California native that now lives in Fort Worth with her daughter and husband, who is stationed nearby with the military.
When did you decide to start your business and why?
After dabbling in young women’s contemporary fashion and taking a break to have my daughter, I wanted to get back into the studio and design. In 2014, one year after my daughter was born, I was inspired to create a line of baby girls apparel.
What’s the story behind your business name?
Zoë May is the first and middle name of my two year old daughter.
Did you go to school or have professional training in your field?
Yes, I attended The Art Institute of California- Inland Empire. I graduated in 2011 with a Bachelors in Fine Arts with the primary study in Fashion Design.
Is this your full-time job?
No, right now I balance this company with being a full-time stay at home mom and wife.
Do you have any employees?
No, but I enlist a lot of help from my husband during shop launches and vendor shows.
At the start of your business, did anything completely surprise you? If so, what?
The community and support of entrepreneurs — whether they’re in the same field or not — still surprises me.
What was the hardest part about starting your business?
I think the hardiest part was to fully believe in myself when I decided to create a children’s brand.
Building a line out of nothing and seeing little ones wearing the pieces.
If you could go back and do anything differently, what would you change?
Overall, I would not change a thing. Everything is a lesson and how you receive and react to that lesson is entirely up to you.
What has been your proudest moment so far in your business?
Being able to see and hear reviews from our consumers through social media and email.
Do you have any tips for newbies in the industry?
Be bold and remember that a mountain of “no’s” will be worth the yes, so be patient.