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Welcome to Fridays with Flea Style Season Two!

Step inside the world of Flea Style — a hub for massive curated pop up markets, cool educational conferences, artisan workshops and an online shop — and join founder Brittany Cobb as she interviews established and budding business owners, operators and influencers about their creative companies. On each episode, Brittany and her guests kick back with a coffee or cocktail and dig into start up stories, business pitfalls, regrets, lessons learned, advice they want to share and plenty of funny stories along the way. Get ready to laugh out loud and take lots of notes!

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Episode 15:

Commercial Real Estate Broker Brittney Freed: The Future of Retail

Commercial Real Estate Broker Brittney Freed: The Future of Retail

Episode Summary

Follow Brittany Freed’s journey from fashion PR and retail buyer to representing tenants and landlords in an ever-changing consumer marketplace. She discusses the past, present and future of retail as well as ways to succeed in the uncertain brick-and-mortar scene today.

Tips and Takeaways

Have your finances buttoned up if you’re considering opening a store. A broker can assist and advise on lots of things when searching for a space, but finances is something they can’t change or help out with much.

Think local. Retailers are catering to their community to make it today. Go to the nearby coffee shop, yoga studio and other outposts to connect with potential customers and learn about their behaviors, needs and desires.

Stores are necessary (just look to online giant Amazon opening brick and mortar). But to succeed today, you have to authentically attract shoppers from beautiful branding to experiential offerings that online shopping can’t dish.

 

Episode 14:

Favor The Kind Founder Carley Seale: It’s Never Too Late To Change Everything

Favor The Kind Founder Carley Seale: It’s Never Too Late To Change Everything

Episode Summary

East Texas native Carley Seale started a small retail store after leaving her cushy medical sales job in 2007. Today she runs six stores across Texas and Colorado and oversees 60-plus employees. The entrepreneur candidly discusses startup life, the future of retail, following your passion and the importance of thinking big.

Tips and Takeaways

Build a business plan with a “break-even analysis” before you start anything to make sure you’re on the right track with your idea. (Listen to the podcast for her step-by-step tips!)

Your business should be profitable enough to pay yourself. If you don’t have enough profit to pocket some cash, take a serious look at your company and financial plan.

You have to be adaptable in retail. The market has changed more in the past year than prior nine according to Seale. To survive, you have to be flexible in your ideas, buying habits, employee structure and more.

 

Episode 13:

Author, Speaker and Small Business Life Coach Desha Peacock: How To Find Your Career Sweet Spot

Author, Speaker and Small Business Life Coach Desha Peacock: How To Find Your Career Sweet Spot

Episode Summary

Desha Peacock had 40 jobs until she created her dream career as an entrepreneur. Today she balances writing books for creative small business people as well as coordinates retreats and speaking engagements to talk about turning your passion into profit. We sit down with the 42-year old to discuss her eclectic career path and ways to help budding professionals break through the noise and live their daydream.

Tips and Takeaways

Ask yourself lots of questions to seek out what your dream career really is. From what makes you tick to what makes you feel stressed, these answers help you narrow down what you really want and don’t want from your work life.

Financial stress kills creativity. Creatives can get caught up in the clouds with ideas. At the end of the day, don’t forget to follow the path that will also turn you a profit to make your dream actually work.

Office style matters! Create a workspace that inspires you to get cracking every day. Think candles and fresh flowers to cute organizational tools and even essential oils.

 

Episode 12:

TV Host + Entrepreneur Heidi Androl-Guzman: Taking Risks and Failing Fast

Television Host + Entrepreneur Heidi Androl-Guzman: Taking Risks and Failing Fast

Episode Summary

In her 20s, Heidi Androl-Guzman left her Michigan hometown to live on a boat in California that she rented for $300. That fateful trip put her on a crazy career path that spans from waiting tables and selling helicopter parts to being a finalist on the Apprentice and a nationally recognized sports reporter. Last year the TV personality and producer launched a small home decor business for moms and littles called Tinseltot. Listen to this savvy business woman tell the story of her non-traditional career path.

Tips and Takeaways

Fail Fast. If you feel your business is failing and beyond a pivot or revival, move on and shake it off. Don’t waste time trying to make something that won’t succeed work.

Put yourself out there. More times than not people want to help budding business owners and will answer your questions or assist in achieving your dreams if possible!

Create a business out of something you’re passionate about or see a need for. You’ll be eager to work for your dream when you are personally attached to its success.

 

Episode 11:

IndieBungalow’s Jody Olivier: Sometimes No Plan is The Best Plan

IndieBungalow’s Jody Olivier: Sometimes No Plan is The Best Plan

Episode Summary

Jody Olivier’s motto is “If I can’t find it, I’ll make it.” From pegged jeans in high school to global textile lampshades, she’s always taken matters into her own hands to fulfill her fashion and decor dreams since her teenage years. She didn’t dream of starting a textile business, but by following her gut and figuring things out along the way, she’s built a booming brand and shares all from working from home tips to delegating tasks to grow.

Tips and Takeaways

If you’re starting a business that sells products, take a deep look at shipping costs and challenges. Jody stopped selling lampshades after learning the difficulty of safely sending them to clients across the country.

Passion is the most important ingredient to build a small business. Be sure you’re extremely excited about your idea or company to stay motivated even when times get tough.

Know what you’re good at and what’s holding your business back. Find somebody to help with things that aren’t your forte to free up your time to grow the biz.

 

Episode 10:

Sugarfina Founder Rosie O’Neill: The Sweet and Sticky Sides of Small Business Life

Sugarfina Founder Rosie O’Neill: The Sweet and Sticky Sides of Small Business Life

Episode Summary

After seven years working her way up at Mattel, Rosie O’Neill decided to follow her heart (and tummy) and started her own business that is now a multi-million dollar international company. Rosie chats with us about Sugarfina’s early days and what it takes to be an entrepreneur and find your company’s sweet spot today.

Tips and Takeaways

The quickest way to grow a company is through dedicated, smart people. Hire people for longterm growth in mind, not the now even if you only need temp work at the time.

Starting a business in an old school category — candy, flea markets, mattresses — can be smart if you know how to stand out and be different since the public is familiar with the product.

Come up with a marketing campaign or product that’s catchy for instant press to break through the marketing noise. Upon launching, Sugarfina released treats for the broken hearted instead of sweethearts on Valentine’s Day and landed in the pages of US Weekly.

 

Episode 9:

Junk In The Trunk Vintage Market’s Coley Arnold and Lindsey Holt: The Power of Passion, Perspective — and Patina!

Junk In The Trunk Vintage Market’s Coley Arnold and Lindsey Holt: The Power of Passion, Perspective — and Patina!

Episode Summary

In 2011 Coley and Lindsey finally hosted a backyard shopping event selling vintage decor after ages of daydreaming about the idea. When 600 people showed up to the casual affair, they knew they were on to something and slowly started to grow the biz into the wildly popular Arizona and California junking pop up it is today. From their early start up days to real talk about work/life balance, #momlife and the difficulty of expansion, the women expose the good and bad about small business life.

Tips and Takeaways

There’s no such thing as balance. It’s a total myth that we can juggle it all — all the time. Face that fact to relieve some of the pressure and guilt and move on to figure out your best version of “balance.”

To grow your social media channels and increase engagement, talk about things your audience craves. Don’t post a workout photo and caption if you’re business is junking. It won’t jive with your audience.

Babysitting is the best investment personally and professionally if you’re a working mom. You simply can’t run a household and business at the same time.

 

Episode 8:

Photographer Kelly Christine Sutton: Capture Your Dream Job

Photographer Kelly Christine Sutton: Capture Your Dream Job

Episode Summary

After high school, Kelly left her tiny Texas hometown for Dallas to attend fashion design school. A class project revealed that she actually loved photography and she started to slowly teach herself and take on small shutterbug jobs while working other 9-5 gigs. Today Kelly calls the shots at Kelly Christine Photo + Films taking on projects close to her heart from intimate family portraits to shooting her sister Kacey Musgraves’ album covers.

Tips and Takeaways

When capturing images, it’s the moments in between posed shots that are often the most beautiful, engaging and frame-worthy.

Confidence is key as a creative. It’s often best to put blinders on when comparison creeps in to keep your morale and creativity high.

Find somebody to shoot you straight when valuing yourself. You don’t want to cheapen your skills or price yourself out of the market; lean on this person for two-cents.

Contracts are important! Use them to protect yourself and manage client expectations if you’re in a service industry.

Episode 7:

Master Accountant Marie Kelly: Taxes, Budgeting and Valuing Your Brand

Master Accountant Marie Kelly: Taxes, Budgeting and Valuing Your Brand

Episode Summary

Ready to learn all the ways to handle your money, honey? Listen up! KellyCPA founder Marie Kelly and her all-female staff walk us through the things you must know to stay out of trouble with the IRS and set up your business for success.

Tips and Takeaways

File all taxes on time and properly! The penalties are steep and the agencies are unforgiving even for minor mistakes.

Set aside a percentage of money each month to cover your quarterly or annual taxes (sales tax, self employment tax, etc.) so it’s not shocking — or missing from your account — come tax day because you didn’t budget properly.

Have a seperate business banking account to keep your books clean and easy.

Episode 6:

The Vintage Round Top’s Smoot and Paige Hull: The Keys To Small Business Success

The Vintage Round Top’s Smoot and Paige Hull: The Keys To Small Business Success

Episode Summary

The former nightclub owner and model agency exec chat about following their heart to open a hip hideaway in Round Top, Texas. Today their lodging company includes retreats, workshops, an online shop and private hotel apothecary label. Learn how they’ve built their business with intention slowly over time for longterm success thanks to their passion and past work experiences.

Tips and Takeaways

Work for somebody — or some companies — for 5-10 years before starting your own to gain invaluable business advice, lessons and experience on their dollar.

Show me the money! You must understand your expenses, how to value yourself and your perfect price point to turn a sustainable profit to make it in business — period.

Pay for the best employees or help/freelance work you possibly can. You get what you pay for and it will grow your business quicker even though your pocketbook might suffer in the early days.

Lighting is everything from how you shoot a product to how somebody sees themself in your store or business. You can create a mood or feeling from the right lighting that will ignite sales and user experience.

Episode 5:

Attorney Amanda Montgomery: Legal Real Talk for Creatives

Attorney Amanda Montgomery: Legal Real Talk for Creatives

Episode Summary

We sit down with our go-to girlboss lawyer to get easy-to-digest answers to legal questions and scenarios budding business owners often face. From handling copycats to candid contract and trademark tips, she walks us through all the things to keep your business protected and on the right side of the law.

Tips and Takeaways

Write a contract to the best of your ability and send to a lawyer for them to tweak and fine tune to save on legal fees.

Registering your company entity (i.e. an LLC) not only makes you look more professional, but keeps your personal property protected.

Read through contracts! Ask lots of questions for clarity or seek legal advice before you sign something that doesn’t add up or smell right.

Episode 4:

All The Wire Founder Tori Gonzales: How To Make Your Mark

All The Wire Founder Tori Gonzales: How To Make Your Mark

Episode Summary

Five years ago Tori and her sister Desiree founded the personalized hand-stamped fashion accessories label to tell people’s stories. Today the company is in stores all over the country and has outfitted celebrities from Miranda Lambert to the Duck Dynasty ladies. Tori gets real — real fast — to talk about the good, bad and ugly sides of small business life and how to push through to find success, authentically.

Tips and Takeaways

Create a dream list of influencers to talk about your company and then design personalized product for them, reach out to them via email or social media and send care packages to them directly.

Plan to pour every ounce of yourself — and often your savings — into your dream to have a chance at success. You must spend money to make money.

Be prepared to do every single aspect of small biz life yourself for a long time and always be a student of your own company to grow.

Episode 3:

Fashion Influencer B. Jones Style: How to Successfully and Stylishly Beat to Your Own Drum

A Recipe for Success with Foodstirs founders Sarah Michelle Gellar, Galit Laibow and Greg Fleishman

Episode Summary

The fashion blogger and YouTube star sits down with us to talk about growing her various small business platforms to create a full time job in the noisy influencer space. From her early blogging days in 2007 to pausing her biz to have children and now playing dress up for a living on social media and YouTube, Beth Jones talks through all the highs and lows of the fashion world and how to carve out a corner that’s authentically you — and pays the bills.

Tips and Takeaways

If you rely on social media for your business, don’t be afraid to put yourself out there and be candid with your audience. If you were a realtor, you’d be plastering your face all over town and talking to every person you could!

Sometimes you have to take a break and regroup. Beth reflected on her place and perspective in the influencer space while pregnant with her second child and came back refreshed and with a new business plan post-delivery.

Direct message, cold call and email people and companies you want to work with to start collaborating with brands and monetizing your company. Many influencers use agencies but Beth still uses the good old fashion forms of communication.

Have the right tech tools in your handbag always. Listen to the podcast for her specific gadgets that get the best photos and footage.

Episode 2:

A Recipe for Success with Foodstirs founders Sarah Michelle Gellar, Galit Laibow and Greg Fleishman

A Recipe for Success with Foodstirs founders Sarah Michelle Gellar, Galit Laibow and Greg Fleishman

Episode Summary

We sit down with this wildly smart (and sassy!) trio to talk all things small business from startup advice and stories to the beauty of drowning a bad day in a good brownie.

Tips and Takeaways

Sweat equity is the name of the game in the early days. Direct message influencers, craft your own public relations campaigns and network tirelessly until you’re ready to pay for services and help.

Try lots of things while you’re young. Your 20s and 30s are a time to experiment various professions and fields to set you up with a wide range of skills for future success.

Support your company’s early adopters — neighbors, friends, social media followers — and shower them with info (and product if possible) to help spread the word authentically about your biz.

Episode 1:

You Have To Slow Down to Go Fast with The Simple Sol’s Taylor Madison

You Have To Slow Down to Go Fast with The Simple Sol’s Taylor Madison

Episode Summary

Taylor Madison is living the dream. The 29-year old has re-invented the old-school travel agent profession to own her own small business while traveling the world in style. But through her extensive treks she’s learned what’s important in life and imparts that advice on us all.

Tips and Takeaways

Do not rely mostly (or solely!) on social media to build your company. Instead, think of it as a portfolio to showcase your work and focus on face-to-face interactions and human conversations (phone calls, emails) to build a lasting and longterm profitable book of business.

Reflection, meditation, prayer – whatever helps you get centered and focused – is an important part of professional growth. Some of Taylor’s best biz ideas came from time of pause and setting intentions.

If you work from home it’s essential to find ways to stay connected to people, build a healthy routine and keep motivated to be successful. For Taylor that ranges from working at local coffee shops weekly to limiting social media check-ins and setting a regular bedtime.

Traveling teaches so many life lessons culturally, socially and personally. But most importantly it’s taught Taylor the importance of work/life balance and putting down roots near the ones you love.

Season One Guests:

Fridays with Flea Style Season One Guests

Want to Catch Up with Season One?

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