Girl Boss: Sarah Briggs Wilson
Talk about inspiring: Sarah Briggs Wilson launched her widely popular jewelry brand after 13 failed desk jobs. Yes, 13!
Today, the 35-year-old’s architectural handmade designs are sold worldwide, yet handcrafted in the quiet hills of Waxahachie, Texas, where she lives on a farm with her husband and two young children.
How did you get started?
My siblings are doctors, lawyers and athletes. It was foreign to my parents to see how one could make a living as an artist. I was encouraged to leave my college design major and graduated in psychology. During senior finals, I bought a one-way ticket to New York City. With no place to live, no job, no cell phone and $400 to my name I moved to Manhattan! I had 13 jobs (and was fired from all of them!) until I landed a dream position as a Neiman Marcus buyer. I had a five-month waiting period before the job started so I made and sold jewelry in local boutiques. It took off and I had to hire staff to support the growth. When it came time to start the Neiman’s job, I decided to jump on the entrepreneur bandwagon instead and be based back in Texas.
What inspired you to start your business?
I have to create or I will burst! Whether with ceramics, painting, India inks, mosaics or home décor, I have always been an artist. Luckily I found a loophole in the universe and make a living doing it with jewelry!
How many employees do you have? What’s the biggest challenge of being a boss?
I have seven employees. The biggest challenge is the business stuff, which I spend 90 percent of the time doing. As a boss I’m far too relaxed, lenient and a bit like a chicken with its head cut off.
What keeps your creativity flowing?
Creativity is in my blood and it never stops pumping. Leave me alone in a closet with toothpicks and I’ll give you 100 things you’ve never seen before!
What is your favorite social media outlet for your company and why?
Instagram! We get the most followers and feedback there and love it. I have one employee whose sole focus is Instagram.
Any tips for capturing that perfect social media photo?
Shoot with your heart and don’t over-filter! We get the most likes and comments when we’re real.
What’s something people would be surprised to hear about you?
No one believes this — because I’m talkative, happy and often the center of attention with my career — but I’m a dark and twisty introvert.
What advice do you have for anyone wanting to start his or her own business?
Do your best to bring something completely new to the table and stand by your vision. Be patient and don’t be afraid of failure. Have a nest egg for a rainy day!
Find Sarah Briggs Jewelry at sarahbriggs.com.