Houston, get ready for Taylor and Lola Rogers. The effortlessly stylish sister duo behind Blue Jean Baby Vintage (“BJB” for short) is setting up shop at our May 7th HTX show.
We’re not kidding. These two go all out to create a mini retail store at the flea complete with killer neon signage, metal racks lined with threads (hello embroidered Levi’s and hand-tooled leather bags) and a glass display jam-packed with Native American turquoise jewelry.
“Blue Jean Baby is a mindset,” says Taylor. “It’s for the girl who feels most at home in a pair of faded blue jeans and an old tee. We’re a little bit tomboy, western and modern.”
“We’re inspired by vintage lingerie, skateboarding culture, American history, and Jane Birkin,” she adds. “We search far and wide for vintage so that we can offer our customer a considered collection.”
Your style in 5 words: Minimalist meets farm girl.
Top 5 favorite places to shop: Reformation, Zara, Topshop, Etsy and the vintage shops in Silver Lake, California
Fashion rules you like to break: To be honest, I don’t even know what the rules are. So, I’m going to say following trends. Always be authentic to yourself and stick with what you love.
What’s the best style advice you’ve ever been given: Don’t try too hard.
Three favorite things in your closet: I’m going to have to go with the basics! A perfectly worn-in white linen button-up, a tailored pair of vintage Levi’s, and my black Chanel bag.
Most you’ve ever spent on a piece? My nude Celine phantom was an investment!
Biggest bargain: A $10 vintage Christian Dior slip dress that is ahhhmazing.
I dream of owning: A 1969 Chevrolet Chevelle.
Favorite current trend? This is hard! There are so many good things going on right now, but probably all of the embroidery and lingerie inspired pieces! Can’t get enough.
Least favorite? Tight all-over two-pieces.
Biggest fashion mistake you’ve ever made: Low-waisted jeans.
Favorite fashion designers and brands: It’s ever changing! But for this season it’s Givenchy, The Row, Calvin Klein, and Off-White.