The word girlboss is used a lot these days. But Caroline Burchett is definitely one of them.
The McKinney, Texas mom of two handcrafts simply beautiful wood signs with uplifting words. She started the company in August of 2013 when the twins were ten months old. Nearly four years later her company has exploded to include 58,200 Instagram followers, a busy Etsy shop, sold-out social media sales and a a collection for Hobby Lobby.
We sat down with the hard working stay-at-home mom to learn how she juggles her busy five year olds, wife life and booming biz. Do not miss Caroline and her beautiful products at our fall Dallas show October 21st!
Where did the idea for Vine + Branches come from?
Vine + Branches was born out of my desire to create, sell my creations, help out financially and my insane drive to own my own business. My dad is an entrepreneur… it’s in my blood! Signs specifically? I was making them for my own home and as gifts, posted a few photos, and everyone seemed to want them too.
Has the idea for Vine + Branches changed from day one?
Of course! I had about 15 products to start with just to see what people wanted. All along my intention was to narrow it down to one to two products. Wood signs really stood out among the rest and eventually framed, wood signs were the winner.
How has your past jobs and experience influenced how you run the business?
-waiting on this answer-
You mentioned your husband helps you in the biz. What is his role and how is it working together?
Yes! Scott is my biggest cheerleader and has been nothing but supportive since day one. There are a lot of ups and downs in small business and he keeps me sane and grounded. His main job production-wise is ripping down plywood for me several nights a week and framing larger signs. We have our moments, but most of the time we work pretty well together!
If you could go back and tell yourself one thing when you started what would it be?
I would say, “take yourself seriously and others will too.” When people would ask me about my business early on, I’d blow it off and say it was nothing. Perhaps because I was afraid of failure. Correction: I was afraid of failure. It really wasn’t until I decided I truly wanted my little “hobby” to be something more that I started to gain confidence, share my big, crazy dreams with others and Vine + Branches started to take off.
Do you have a favorite quote or saying that maybe you wouldn’t necessarily put on a Vine + Branches piece?
“Comparison is the thief of joy.” -Theodore Roosevelt
Success doesn’t happen overnight. Don’t compare your beginning to someone else’s years and years of hustle! Small business ownership is not for the faint of heart. When struggling with comparison, I attempt to use that fuel positively for my little business — to challenge me and move Vine + Branches forward.
What advice would you give to someone who wants to start a business?
Just start! Starting is the hardest part! Putting yourself out there can be scary and oh so vulnerable but that’s truly what people love. Take chances, make mistakes, get messy!
What is your favorite way to relax?
Honestly, since I work from home, I have to get far, far away from the house to relax. We enjoy a few weekends a year at our family ranch in east Texas. It’s just an hour and a half from our home in McKinney and it’s so quiet and peaceful.
Favorite vacation spot or vacation memory?
Sorry, I’m picking two. We adore San Diego and Denver and try to make it to both each year with the kiddos in tow!
It’s a weekday morning, what would we find you doing?
Sleeping in a bit, snuggling with the kiddos, planning (last minute) for the day ahead.
Favorite hobby or thing to do (besides dreaming up lovely Vine + Branches product!)?
I adore traveling with my husband and kids.
What is one thing many people don’t know about you?
I had several failed businesses before Vine + Branches. It’s true!
Mornings or evenings?
Coffee or tea?
Right now? Tea!
Current favorite TV show?
Whatever Netflix documentary I happen to be watching.
Savory or sweet?
Both, salty and sweet!
“You guys” or “y’all”?
Green, always green.