For the past few months, we’ve been working on a very special project called Flea Style Game Day. The idea started when we signed our lease at The Star, the Dallas Cowboys World Headquarters.
It was obvious that this location needed to cater to Cowboys fans in some way, so we started brainstorming apparel ideas that were on-brand for us, but also appealing to shoppers that love the team. The obvious direction was re-imagined clothing and accessories made from repurposed or new items that either rocked the team’s logos and designs or reflected its iconic spirit — hello stars! — in some way.
Last spring, we started collecting vintage Cowboys apparel anywhere possible from flea markets to thrift stores and online. We also started amassing cool pieces to apply logos to such as jeans, flannels and fatigues.
As we started building out custom pieces to be re-worked, sewed and assembled by our makers, we realized we needed more Cowboys product to work with. So we approached the team and gained wholesale access to hundreds of skus to work with as well!
Once we had our raw supplies, it was time to dream up designs, handmake special details and source our A-team to help bring these special one-of-a-kind pieces to life. One of our biggest in-house tasks was cutting hundreds of denim stars from vintage jeans we collected. Each day, our amazing sales team would stencil, cut and repeat the process on stars of all shapes and sizes to patchwork our pieces.
The collection runs the gamut from cut off shorts and tees to baby rompers, flannels and jackets. Some items are extremely literal with a giant Cowboys logo across the back and others are subtle with team spirit a la white star stencils or silver studs across a pocket. Prices start at $29 for a child’s romper and bow set and go up to $178 for a custom jacket. Everything is 100-percent produced in Texas by small businesses, too!
As we started showing collection sneak peeks on social media, our followers’ reactions were overwhelming. So we immediately got working on a full Game Day line offering several collegiate and professional teams from SMU and TCU to the Texas Rangers and Seattle Seahawks. As we find team tees and jerseys, we’re scooping them up to create unique clothing for fans coast to coast that want something totally one-of-a-kind and different than what other spectators are sporting.
Tomorrow, we officially roll out a sliver of our collection before our fall grand opening at our Frisco location, which will be home to most of our Game Day gear. With football season upon us, we didn’t want to wait any longer to bring fans these amazing pieces. Join us Friday and Saturday from 10 a.m. to 6 p.m. at our Deep Ellum store to scoop up your favorite looks just in team for the season opener!
Shop our store for our Game Day collection and other unique handmade and vintage finds! We’re located at 3009 Commerce Street in Deep Ellum and open 9 a.m. to 6 p.m. Monday through Saturday and noon to 5 p.m. Sunday.