With Wide Brim’s opening less than a month away, we’ve been busy bees getting the new concept ready to launch.
Last week we hit market to find products for the store. I started curating and pulling the trigger on snacks and sweets for our sundries section. We’ve been working on the little details like securing a phone number, setting up our tech and ordering supplies from bags to stamps.
I lined up several sub-contractors to help make our design dreams come true, too. Yesterday, the team loaded our cargo van with several supplies and even some product to deliver to the hotel lobby space.
I’m actually in California right now, so I leaned on them to handle a lot of the tasks and even start designing the space. I love this part of opening a store, so it was really hard for me to pass the torch but we are in a pinch to open soon plus I wanted our amazing team to have some fun on this exciting project.
Today Grace, Carolyn and Annie booked it to Fort Worth to lead the charge on day one of install. They met with my longtime electrician and wallpaper guys (they’ve done the work in all stores over the years!). We had a few FaceTime calls to confirm light heights to paper locations. It felt crazy to be remote on install day, but it went great and the team rocked it.
They also painted a large accent wall together. We went with a muddy pink (Sherwin Williams’ Quaint Peche) for a rustic wood panel wall that we wanted to feel more chic than country. Fun fact: I only selected the color yesterday via a color deck in California and said a prayer it would be perfect (it is).
Off site, we have a ton on our plate to hit our July 16th grand opening date. We’re currently recruiting team members to help run the store. We’re working on party invites, supplies orders and scheduling installers to help set everything up. We’re tagging tons of product, designing product and working with the Drover Hotel’s team on everything from grand opening plans to media interviews.
Meanwhile, I’m also working on our third Flea Style store, which will be a hop, skip and a jump from Wide Brim at Mule Alley. I’m currently working with contractors to help get some remodel plans in place and a mini Heirloom Haul inside. Since the door opening is too small, I’m working on ways to basically slice and dice a vintage Shasta camper to get it inside and then rebuild to create a really cool bar concept.
We’ve been buying and creating product we think the Fort Worth shopper is going to respond to and it’s been really fun. From lots of fringe to deeper denim orders the store will definitely honor its western roots.
This week while in California, I hit up the Long Beach flea market and found so many amazing vintage finds to also include in the shop. I scored about 30 vintage leather embellished belts that will look amazing with our new market and makers’ goods.
Although the growing pains are challenging, we’re having so much fun creating these two stores and couldn’t be more excited about Fort Worth. The city has been so welcoming and each time we visit, we don’t want to leave!
Next week will be a big one as more product rolls in and we continue to work on our grand opening event. Keep following all the action on Instagram and here.