“Genuine style is a mix of new and old, high and low. Cultivating unique style is all about collecting things that speak to you and tell a story. My vision for Flea Style was to share treasures that bring joy to people’s homes and lives. Whether that’s a gorgeous hat with an antique brooch, or a unique art print, I want people to surround themselves with beautifully curated pieces that speak to their soul.”
Flea Style – previously dubbed The Dallas Flea – was founded in 2009 by Brittany Cobb. The former lifestyle editor fostered a deep love for vintage and unique goods as a writer and as a child combing local markets and antique malls with her mom in Southern California.
“My mom had a stall at a local antique mall and I loved to wander the aisles in search of treasures while she decorated her booth,” says Cobb.
In 2001, Cobb moved to Dallas to attend Southern Methodist University. Post graduation, the journalism major spent ten years writing lifestyle articles for The Dallas Morning News, Forbes, Lucky and DailyCandy.
“Writing articles about fashion and home decor only deepened my love for unique style,” says Cobb. “Any free time I had between interviews and penning stories was spent shopping far flung locations from Mexico to tiny town antique malls.”
This led her to launch The Dallas Flea – a quarterly pop up shopping event featuring a wide range of vendors – in 2009. In 2015, she rebranded the concept as Flea Style to span to other Texas cities and enter e-commerce to sell her curated goods and makers’ finds to the brand’s growing audience.
In 2018, Flea Style renovated a historical 5,000 square foot building in downtown Dallas’ Deep Ellum neighborhood to house a retail store, event studio and its corporate headquarters that includes its shipping and distribution departments.
In 2019, Cobb opened a second retail location in Frisco at the Dallas Cowboys’ world headquarters at The Star. Inside the 6,300 square foot space she started her first culinary venture dubbed Heirloom Haul, a delicious eatery that specializes in tea service, sandwiches, salads and specialty sips and lattes.
Heirloom Haul is inspired by the scratch-made food found in antique malls that Cobb frequented as a child. This adorable spot not only provides an Instagram-worthy latte during a shopping trip, but has become a popular destination for brunch, celebrations, and mom-daughter dates.
In 2021 Cobb was approached to create a concept store in the Hotel Drover, an Autograph Collection hotel located at the famous Fort Worth Stockyards’ booming Mule Alley shopping district. In July, Cobb opened Wide Brim, a highly-curated hotel lobby store that offers apparel, jewelry, accessories and hats for the wanderlust.
With the success of Wide Brim, it was obvious that Fort Worth needed its own Flea Style store. In October 2021, the company opened a 3,300 square foot store along with a Heirloom Haul beverage bar and Flea Style’s signature hat bar. In 2022, Flea Style entered the mall landscape with a beautiful 3,500 square foot space in the beloved Galleria Dallas in the heart of DFW.
The hat bar concept, now located in all four retail locations, offers stylish hats and unique accents for shoppers to create one-of-a-kind looks that fit their personal style. The Flea Style hat bar experiences have become so popular that iconic American hat brand Stetson struck up a partnership and created a custom “Brittany” hat exclusive for Flea Style lovers in a myriad of bespoke colors and styles.
Flea Style continues to push the envelope with new experiential retail and lifestyle concepts while celebrating small businesses and unique style. 2023 will bring huge growth for the company with at least two new store locations, a bustling pop up hat party roster and custom namesake hat line. Big things are on the horizon!