“Genuine style is a mix of new and old, high and low. Cultivating unique style is all about collecting things that speak to you and tell a story. My vision for Flea Style was to share treasures that bring joy to people’s homes and lives. Whether that’s a gorgeous hat with an antique brooch, or a unique art print, I want people to surround themselves with beautifully curated pieces that speak to their soul.” - Brittany Cobb, Founder of Flea Style

A Vintage-Inspired Lifestyle Brand Celebrating Unique Style and Small Business

Flea Style is a Texas-based experiential retail and lifestyle brand that began as a local pop-up market and has since evolved into a multi-city retail destination celebrating vintage finds, unique style, and small business makers. Founded in 2009 by former lifestyle editor Brittany Cobb, Flea Style was originally known as The Dallas Flea. The brand was born from Cobb’s lifelong passion for discovering one-of-a-kind treasures, a love she cultivated in Southern California while shopping antique malls with her mom.

“My mom had a stall at a local antique mall, and I loved wandering the aisles looking for treasures while she set up her booth,” says Cobb.

After relocating to Dallas in 2001 to attend Southern Methodist University, Cobb spent over a decade as a lifestyle journalist, writing for major outlets including The Dallas Morning News, Forbes, Lucky, and DailyCandy. Covering fashion, home decor and travel only deepened her appreciation for vintage style and unique shopping experiences. During her time off, she explored flea markets and antique stores across the U.S. and Mexico, fueling the idea for her own curated shopping event.

In 2009, Cobb launched The Dallas Flea, a quarterly pop-up shopping experience featuring handpicked vendors and small businesses. Its popularity led to a rebrand in 2015, as Flea Style, with a mission to expand to other Texas cities and create a robust e-commerce store. Today, Flea Style is a go-to destination for vintage lovers, creative shoppers, and fans of curated retail across the country.

Flea Style Retail Locations & Growth

In 2018, Flea Style opened its first flagship store and headquarters in a beautifully renovated 5,000-square-foot historic building in Dallas’ Deep Ellum district. This space included a retail boutique, event venue, and the brand’s corporate offices and fulfillment center.

By 2019, Flea Style expanded to Frisco, Texas, opening a 6,300-square-foot store at The Star in partnership with the Dallas Cowboys. The location also introduced Cobb’s first food concept, Heirloom Haul, a charming café offering scratch-made tea service, sandwiches, and specialty drinks. Inspired by antique mall cafés from Cobb’s childhood, Heirloom Haul quickly became a popular destination for brunch, celebrations, and mom-daughter dates.

In 2021, Flea Style launched Wide Brim, a curated lifestyle boutique inside Hotel Drover, a part of the Autograph Collection, at the Fort Worth Stockyards. This highly Instagrammable hotel shop offers vintage-inspired apparel, custom hats, jewelry, and accessories for travelers and trendsetters alike.

Later that year, a third Flea Style store opened in Fort Worth’s Mule Alley, offering a signature hat bar, Heirloom Haul beverage bar, and retail boutique, all within a 3,300-square-foot space. In 2022, the brand opened a 3,500-square-foot storefront inside Galleria Dallas, introducing Flea Style’s unique shopping experience to the heart of the city’s mall scene.

Flea Style's Signature Hat Bar

One of the most iconic experiences at Flea Style is The Original Hat Bar, its custom hat bar, a creative station where shoppers personalize stylish hats with unique and vintage accents like feathers, pins, scarves. Plus, personalization services like shaping, stitching and branding irons. The experience became so popular that Flea Style launched its own line of hats, including a signature “Brittany” wide-brim hat created in partnership with legendary American hat brand Stetson.

Expansion Beyond Texas

In 2023, Flea Style opened its first out-of-state location inside the Omni Hotel in Louisville, Kentucky, followed by the relocation of its Dallas flagship to the Dallas Farmers Market. That same year, the brand debuted a mobile boutique and hat bar housed inside a custom-designed 20-foot box truck, available for private parties, weddings, corporate events, and festivals nationwide.

In spring 2024, Flea Style launched its second out-of-state store in Nashville’s 12 South neighborhood, a hotspot for tourists and locals alike. That summer, it opened a new Texas location in Prosper, complete with an in-store Heirloom Haul café. Most recently, in May 2025, Flea Style opened a second Nashville location in the historic Arcade downtown, across from the Bobby Hotel.

Today: A Leader in Experiential Retail

Flea Style has grown into a trailblazer in experiential retail, offering more than just products. Its locations provide immersive, Instagram-worthy experiences blending shopping, dining, and creativity. Whether it’s through custom hat making, curated vintage finds, or supporting local makers, Flea Style continues to foster a community of stylish, independent-minded shoppers.

From its Dallas roots to its expanding national presence, Flea Style is more than a store, it’s a lifestyle. The brand remains committed to supporting small businesses, celebrating unique personal style, and creating memorable retail experiences across the country.

Founder Brittany Cobb lives in Dallas with her daughter, son, and rescue pup Bowie.