flea style

our story

Flea Style – previously dubbed The Dallas Flea – was founded in 2009 by Brittany Cobb. The former lifestyle editor fostered a deep love for vintage and unique goods as a writer and as a child combing local markets and antique malls with her mom in Southern California.

Flea Style – previously dubbed The Dallas Flea – was founded in 2009 by Brittany Cobb. The former lifestyle editor fostered a deep love for vintage and unique goods as a writer and as a child combing local markets and antique malls with her mom in Southern California.

“My mom had a stall at a local antique mall and I loved to wander the aisles in search for treasures while she decorated her booth,” says Cobb. “One of my earliest memories is convincing her to buy me a funky iron and crystal lamp there that ended up in my bedroom until I went off to college.”

In 2001, Cobb moved to Dallas to attend Southern Methodist University. Post graduation, the journalism major spent ten years writing lifestyle articles for The Dallas Morning News, Forbes, Lucky and DailyCandy. With her editor’s eye and flair for flea markets, she cultivated a curated mix of vendors and launched The Dallas Flea as a one-time holiday shopping event.

The show’s huge success proved that vendors and shoppers were craving the unique indoor marketplace. Cobb retired her writer’s cap to focus on the flea and grow the event, which attracts thousands of shoppers and supports the local artistic, small business, culinary, retail and hospitality communities. In 2015, Cobb changed The Dallas Flea name to Flea Style to take the coveted concept to multiple cities, starting with Houston.

In 2016 the company expanded into e-commerce to sell vendors’ wares, custom collaborations between makers and Flea Style and unique finds Cobb sources around the globe. In 2018 Flea Style renovated a historical 5,000 square foot building in downtown Dallas’ Deep Ellum neighborhood to house a retail store, event studio and its corporate headquarters. Flea Style also launched a pop-up market partnership dubbed Market at The Star with the Dallas Cowboys offering seasonal outdoor shows at the football organization’s world headquarters.

In 2019, the company opened a second store and studio at The Star in Frisco! The 6,200-square foot space includes Heirloom Haul, a stunning culinary concept owned by Cobb and branded by Flea Style to serve its shoppers and event space scratch-made food inspired by the antique mall tearooms Cobb frequented as a child. 

In 2020, the brand opened a concept store at The Star called Game Day Style to offer unique, reimagined apparel for sports fans. Additionally, Flea Style opened its online store during the pandemic to provide retail options for its customers and fans amidst an otherwise stressful time. 

This year, Cobb saw an opportunity to expand Flea Style to the historic Stockyards of Fort Worth. Wide Brim, a Flea Style concept store, opened its doors this summer inside Hotel Drover, an Autograph Collection hotel located at the mouth of the Stockyards’ booming Mule Alley shopping district. Wide Brim offers apparel, jewelry, accessories and hats for the wanderlust and provides an experience unlike any other Flea Style stores. 

After immersing herself in the Fort Worth community, Cobb fell in love and began working on plans for additional opportunities. This fall, Flea Style plans to open its largest storefront in the heart of Mule Ally, which will include a one-of-a-kind Heirloom Haul beverage bar. This storefront will not only offer Flea Style signature pieces but a mix of lifestyle goods and sips. 

All stores now offer location-specific versions of Flea Style’s popular hat bar, which offers stylish hats and unique accents for shoppers to create one-of-a-kind looks that fit their personal style. The Flea Style hat bar experiences have become so popular, that iconic American hat brand, Stetson, struck up a partnership to create a bespoke Flea Style hat dubbed “Brittany” in a myriad of custom colors.

Though Flea Style has exceeded Cobb’s expectations from all angles, her passion for interior design has not diminished. She wanted to create an experience for travelers who were seeking a unique vacation opportunity and dreamed of a day that would come true. This fall, that concept will become a reality! Flea Style will enter the vacation rental landscape with its first property, The Bungalow, located in Fort Worth. Brand loyalists and travelers can now enjoy the Flea Style lifestyle inside a curated 1,800 square-foot home packed with Cobb’s flea market finds, Flea Style store signature décor elements and even bites from Heirloom Haul!

Flea Style continues to push the envelope with new experiential retail and lifestyle concepts while celebrating small businesses and unique style. 

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In 2001, Cobb moved to Dallas to attend Southern Methodist University. Post graduation, the journalism major spent ten years writing lifestyle articles for The Dallas Morning News, Forbes, Lucky and DailyCandy. With her editor’s eye and flair for flea markets, she cultivated a curated mix of vendors and launched The Dallas Flea as a one-time holiday shopping event.
The show’s huge success proved that vendors and shoppers were craving the unique indoor marketplace. Cobb retired her writer’s cap to focus on the flea and grow the event, which attracts thousands of shoppers and supports the local artistic, small business, culinary, retail and hospitality communities. In 2015, Cobb changed The Dallas Flea name to Flea Style to take the coveted concept to multiple cities, starting with Houston.