Flea Style – previously dubbed The Dallas Flea – was founded in 2009 by Brittany Cobb. The former lifestyle editor fostered a deep love for vintage and unique goods as a writer and as a child combing local markets and antique malls with her mom in Southern California.
“My mom had a stall at a local antique mall and I loved to wander the aisles in search for treasures while she decorated her booth,” says Cobb. “One of my earliest memories is convincing her to buy me a funky iron and crystal lamp there that ended up in my bedroom until I went off to college.”
In 2001, Cobb moved to Dallas to attend Southern Methodist University. Post graduation, the journalism major spent ten years writing lifestyle articles for The Dallas Morning News, Forbes, Lucky and DailyCandy. With her editor’s eye and flair for flea markets, she cultivated a curated mix of vendors and launched The Dallas Flea as a one-time holiday shopping event.
The show’s huge success proved that vendors and shoppers were craving the unique indoor marketplace. Cobb retired her writer’s cap to focus on the flea and grow the event, which attracts thousands of shoppers and supports the local artistic, small business, culinary, retail and hospitality communities. In 2015, Cobb changed The Dallas Flea name to Flea Style to take the coveted concept to multiple cities, starting with Houston.
In 2016 the company expanded into e-commerce to sell vendors’ wares, custom collaborations between makers and Flea Style and unique finds Cobb sources around the globe. The company also launched Flea Style Summit, a conference for creatives to help inspire and educate the small business and artisan communities.
In 2018 Flea Style renovated a historical 5,000 square foot building in downtown Dallas’ Deep Ellum neighborhood to house a retail store, event studio and its corporate headquarters. Flea Style also launched a pop up market partnership with the Dallas Cowboys offering seasonal outdoor shows at the football organization’s world headquarters.
In 2019, the company opened a second store and studio at The Star in Frisco! The 6,200-square foot space includes Heirloom Haul, a stunning culinary concept owned by Cobb and branded by Flea Style to serve its shoppers and event space scratch-made food inspired by the antique mall tearooms Cobb frequented as a child.
Flea Style and Heirloom Haul offer unique spaces, events and opportunities for people to shop, connect, entertain and dine while celebrating small businesses and unique style.
MEET THE TEAM
Founder + CEO
The founder and former lifestyle editor oversees all aspects of Flea Style. Her main focus is to grow the brand through multiple platforms to support the artisan and small business communities. The mother-of-two is always on the hunt for fresh talent and impactful ways to improve and expand the Flea Style footprint.
Step Inside Flea Style’s Newest Storefront, a Sports-Themed Boutique at The Star in Frisco
Game Day Style stocks an eclectic mix of sports-themed apparel, accessories, and décor, from tie-dyed Cowboys gear to vintage foam fingers.
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