Flea Style – previously dubbed The Dallas Flea – was founded in 2009 by Brittany Cobb. The former lifestyle editor fostered a deep love for vintage and unique goods as a writer and as a child combing local markets and antique malls with her mom in Southern California.
“My mom had a stall at a local antique mall and I loved to wander the aisles in search for treasures while she decorated her booth,” says Cobb. “One of my earliest memories is convincing her to buy me a funky iron and crystal lamp there that ended up in my bedroom until I went off to college.”
In 2001, Cobb moved to Dallas to attend Southern Methodist University. Post graduation, the journalism major spent ten years writing lifestyle articles for The Dallas Morning News, Forbes, Lucky and DailyCandy. With her editor’s eye and flair for flea markets, she cultivated a curated mix of vendors and launched The Dallas Flea as a one-time holiday shopping event.
The show’s huge success proved that vendors and shoppers were craving the unique indoor marketplace. Cobb retired her writer’s cap to focus on the flea and grow the event, which attracts thousands of shoppers and supports the local artistic, small business, culinary, retail and hospitality communities. In 2015, Cobb changed The Dallas Flea name to Flea Style to take the coveted concept to multiple cities, starting with Houston.
In 2016 the company expanded into e-commerce to sell vendors’ wares, custom collaborations between makers and Flea Style and unique finds Cobb sources around the globe. In 2018 Flea Style renovated a historical 5,000 square foot building in downtown Dallas’ Deep Ellum neighborhood to house a retail store, event studio and its corporate headquarters. Flea Style also launched a pop-up market partnership dubbed Market at The Star with the Dallas Cowboys offering seasonal outdoor shows at the football organization’s world headquarters.
In 2019, the company opened a second store and studio at The Star in Frisco! The 6,200-square foot space includes Heirloom Haul, a stunning culinary concept owned by Cobb and branded by Flea Style to serve its shoppers and event space scratch-made food inspired by the antique mall tearooms Cobb frequented as a child. In 2020, the brand opened a concept store at The Star called Game Day Style to offer unique, reimagined apparel for sports fans.
This year, Flea Style expands to Fort Worth with two stores. The first is called Wide Brim and is now open inside the Drover Hotel at the Stockyards’ booming Mule Alley shopping district. This Flea Style concept store offers apparel, jewelry accessories and hats for the wanderlust. A Flea Style and Heirloom Haul beverage bar will also open at Mule Alley this fall offering its signature mix of lifestyle goods and sips.
All locations now house a version of Flea Style’s popular hat bar, which offers stylish hats and unique accents for shoppers to create one-of-a-kind looks that fit their personal style. These bars have become so popular, iconic American hat brand Stetson struck up a partnership to create a bespoke Flea Style hat dubbed “Brittany” in a myriad of custom colors.
This fall, Flea Style enters the vacation rental landscape with its first property dubbed The Bungalow. Brand loyalists and travelers seeking a unique vacation rental can now enjoy the Flea Style lifestyle inside a curated 1,800 square foot pad packed with Cobb’s flea market finds, Flea Style store signature décor elements and even bites from Heirloom Haul.
Flea Style continues to push the envelope with new experiential retail and lifestyle concept while celebrating small businesses and unique style.
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